Theory: Cable news companies are paid big bucks by battery and generator companies to freak out about storms in order to spike sales. That's why those companies send so many reporters to stand on the beach with the waves crashing and debris flying behind them. The visual taps into the innate human fear of apocalyptic tsunami which prompts the viewer to justify their fear to themselves by thinking about how bad it would be if the power went out. The last step is the mollification of the viewer's anxiety which can only transpire through the purchase of auxiliary power supplies.
I bet if you tracked it, you would see more ads for heavy-duty batteries on CNN during storm season than the rest of the year. If that's not already the case, it should be and someone in the marketing department at Duracell isn't doing his or her job.
 |
| This gif is intended to represent panic, not antisemitism |
No comments:
Post a Comment